Michael Tranchina speaks to Steven Sybert, Industry Vice President for Fujitsu. Mr. Sybert reviews some of the Fujitsu products that are showcased at HIMSS10, including the Med-Serv 50 free-standing patient registration platform. He describes how Fujitsu is an end-to-end technology solutions provider with an expanding product line specifically for the healthcare sector.
Michael Tranchina: Hi, this is Mike Tranchina with EHRtv and today, we're with Steven Sybert, Vice-President of Healthcare at Fujitsu. Hi, Steven.
Steven Sybert: Hi, good afternoon. Good to see you.
Michael Tranchina: Tell me about the product that you're introducing here at HIMSS.
Steven Sybert: Sure. It's called the Fujitsu Med-Serv 50. It's a patient registration kiosk. It has benefits both for the patient and for the healthcare provider in terms of easing the patient registration now processed.
Michael Tranchina: Fujitsu has a number of products obviously and you're really pretty strong in the healthcare industry. Is this a new area for you? I mean, that your tablet PCs are very popular. How is this going to change or is this going to change the direction that you're working in or expand your offering?
Steven Sybert: It's definitely going to expand it. We're actually an end-to-end technology solution provider. As Fujitsu America, we have multiple different solutions, infrastructure services, our tablet PCs as you mentioned, lean healthcare consulting services and this patient kiosk which we just announced today. So this is an expansion although we have been selling it for the last year through our good partner Allscripts.
Michael Tranchina: Now, tell me how a practice or a hospital would benefit from this product.
Steven Sybert: A hospital would benefit in terms of eliminating administrative costs and helping the patient get through the administrative process easier and thereby improving the patient satisfaction. It has the ability to have a pad to sense when the patient walks up to it, it has multiple different ways to enter in information - touch screen as well as a really nice feature we have in terms of our palm vein biometric reader which allows you to take your palm and run it over the top and it will uniquely identify you as the patient that's looking for that appointment for that day.
Michael Tranchina: Now, why is security so important for patient registration?
Steven Sybert: Well, it's important today, especially in these economic times, where a lot of our healthcare providers are worried about identity fraud so we think that's a big value to our providers. And the patient, it's increased security for them as well so that someone's not stealing their identification. It really works both ways.
Michael Tranchina: Right. Now, is there an ROI when you're selling this to a practice? What kind of ROI; what's the value that you can sell them for the return on investment?
Steven Sybert: The value really lies in the administrative cost reduction and the increase in patient satisfaction. That's really where the areas are for both patient and the healthcare provider.
Michael Tranchina: Are you targeting a certain size practice? What's the sweet spot for the market for this kind of product?
Steven Sybert: It's a good point. We're mostly targeting larger clinics - smaller practices really can't afford and probably don't need this - but it's probably 50 to 100 physician type clinics is been our sweet spot so far. We have a couple of clients already. Springfield Clinics and George Washington Medical Center have adopted this technology and are having very good success with it.
Michael Tranchina: Now, how does this differ from some of the competition that's out there? You mentioned the security. Is that the main differentiator or is there any other features and functionality that would differentiate your product?
Steven Sybert: It's one of the main differentiators for sure. No one else has a palm vein biometric reading device but it's also the most integrated kiosk we believe. It has a camera, it has a touch screen, it has a card reader, it has a printing capability, you can do co-payments as well, it has a sensing pad. So we think we have the most integrated product and we do have the security benefit that really no one else has.
Michael Tranchina: Well, it sounds like you're going to do very well. You have a great name in the healthcare industry and I'll be looking forward to learning more about your innovative products coming out. Thank you, Steve, and I really appreciate your time.
Steven Sybert: Great. Thank you very much, appreciate it.
Michael Tranchina: This is Mike Tranchina with EHRtv.