Amy Monagan, EHRtv correspondent interviews Jim Decker, Vice President, Sales & Marketing of Intivia.
Amy Monagan: Hi, this is Amy Monagan with EHRtv at HIMSS 2012 in Las Vegas. Today I am with Jim Decker, Senior Vice President of Sales and Marketing for Intivia. Jim, Thank you for being with us today.
Jim Decker: Thank you for having me.
Amy Monagan: Great. Can you tell us a little bit about Intivia?
Jim Decker: Sure, we are celebrating our 10th year in the health care space, this month actually, so we are excited about that.
Amy Monagan: Congratulations.
Jim Decker: Thanks you. We provide electronic health record, practice management and revenue cycle management services in addition to transcription services as well. So we have been in the 1to10 provider ambulatory space for as I said, 10 years, providing service. So, we feel we have a good understanding, a good handle, on not just what products and functionality that marketplace needs but also how to properly implement, train and support our clients and that is really probably what we would consider our main differentiate.
Amy Monagan: Tell me a little bit about what you are showcasing at HIMSS this year.
Jim Decker: Sure. I guess what we’ve been showcasing here at HIMSS is the entire work flow from start to finish using our completely integrated HER PM system and then obviously flowing into revenue cycle management for those physician offices who would like us to handle their billing and collections as well. So we feel we provide a very good one stop shop for the 1to10 provider market place. We have a low barrier to entry in terms of a relative cost of getting started on our system. We have a tremendous success rate in terms of getting our doctors implemented, attested and collecting their meaningful use money in very short order and so all of our years of providing service in this market place are starting to pay off in terms of being able to assist our doctors with the implementation, training and leading to attestation and a successful meaningful use of our software. We feel all of our hard work over the years is really paying off now because as this industry turns a little bit more away from being a product-centric industry, which it has been for years, to a little bit more of a service related industry. Now, obviously you need a great product and we are certainly very proud of our EHR. It has taken years and many man hours to develop, mostly with feedback from physician, client base on what they need and what the unique needs of the 1to10 provider market place are and so now we have added revenue cycle management services really as a response to our existing client base requesting that we start to provide more services because we feel we strike a very good balance between software and service as a company as a whole and that’s really our main strength in the market place.
Amy Monagan: Tell me a little bit about how your product is deployed.
Jim Decker: Yeah, excellent question. We are a true ASP solution, so we have our application up there in the cloud and there are still some physicians that prefer to have that application run from servers in their office which we certainly can provide and support. But as health care in general moves into the cloud, we feel uniquely positioned because we are a true ASP and that is how we deploy now. It seems to be faster, more cost effective and extremely easy for the doctors to deploy and obviously it reduces some of the infrastructure requirements that the individual provider might have as well as the upfront cost.
Amy Monagan: Speaking to physicians in the past, I realize that for the smaller groups, and you said that you are in the 1to10 market place, that it is easier for them to go with a web based solution like yours in the cloud than to go with the server base so it is great that you can offer them that piece of technology.
Jim Decker: Yeah, absolutely, we found early on from our clients that supporting an IT infrastructure in a small practice sometimes is costly, it’s inconvenient and really it takes the doctors away from their primary goal of providing the best health care services they can to their patients. So rather them take on the burden of an IT staff or an IT infrastructure or the backing up of data or all of those things that come with the technology, most of our physicians would prefer that we host it in the cloud, handle all the back up, handle all the infrastructure requirements, makes it very easy for us to deploy enhancements on a regular basis for the product with little or no inconvenience for our users. We certainly feel that for our market place that it is the best solution.
Amy Monagan: So, it sounds like you make it pretty easy for the doctors.
Jim Decker: Yes, we’ve had a kind of a no hassle approach to health care for our 10 year history and we continue that to today. We still feel obviously, like our clients primary objective is to provide the best health care services that they can at the point of care and we are really there to help facilitate that and not to take over the process and not to take over their office but simply, hopefully provide them with the mechanism where they can have all the information they can possibly get at the point of care. So they can make the best decision for their patients.
Amy Monagan: What’s on the horizon for you guys?
Jim Decker: Well, a lot of initatives. Based on our transcription business, we have many clients who wish to continue dictating as their main method of documenting encounters and so we’re starting to roll out all kinds of meaningful use services for physicians who prefer to dictate including intelligent language services and things like that that allow the dictated words to be parsed out and structured as meaningful use, which is extremely appropriate on a day like today where they have announced Stage 2 of Meaningful Use Guidelines and so a doctor who may have thought in the past that they were going to have to stop dictating, which was their primary and preferred method of documenting and start working more closely with the computer now have, due to some of the changes in technology, now have the opportunity really to continue to document the way they have in the past and yet still get all the benefits of an EHR, still achieve meaningful use, stage 1, 2, 3, 4 or what ever they have in store for us going forward. So that is one of our major initiatives going forward.
Amy Monagan: OK, well fantastic. Jim thank you so much for taking the time to be with us.
Jim Decker: Thank you so much for having me.
Amy Monagan: This is Amy with EHRtv at HIMSS 2012