HIMSS 2012 – Vitera, Matthew J. Hawkins

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Dr. Eric Fishman, CEO EHRtv interviews Matthew J. Hawkins, Chief Executive Officer of Vitera.

Category: HIMSS12, Tradeshows
Date: March 13, 2012
Views:4,711 views
Information:

Dr. Eric Fishman:

This is Dr. Eric Fishman with EHRtv, and we’re in Las Vegas, Nevada at HIMMS 2012. And I have the pleasure of speaking with Matt Hawkins; CEO of Vitera Healthcare Solutions. And Matt, thank you for taking the time with me today.

Matthew Hawkins:

Good morning.

Dr. Eric Fishman:

I appreciate it. You’re taking over quite a large company with obviously a portfolio of products. It’s got a legacy from decades ago of tens of thousands of medical manager users. I was a proud medical manager user in my own practice for many years.

Matthew Hawkins:

Yes.

Dr. Eric Fishman:

Tell me – and we’ll get to some of the knots-and-bolts – but tell me your vision of where you’re taking the company over the next couple of years.

Matthew Hawkins:

We’re thrilled to be in the business. The company has a rich – as you mentioned, a rich legacy of customer practices that use us; more than eleven-thousand practices and eighty-thousand physicians. So everything we do will be focused on, first and foremost, giving that installed base of customers new technology, exciting technology. Helping them migrate to that technology if they desire to, or give them a stable path where they can stay on that practice management or that electronic health record technology today and continue to practice great healthcare.

Dr. Eric Fishman:

And you’ve mentioned eleven-thousand practices – are the majority of those on the practice management system or a very substantial number of those doing clinical documentation – the electronic health record, ePrescibing?

Matthew Hawkins:

Majority are on practice management today. Increasingly, they’re also choosing to select our electronic health record product.

Dr. Eric Fishman:

And I understand you have cloud based product coming out in the very near future.

Matthew Hawkins:

We do.

Dr. Eric Fishman:

And so tell me about Vitera Intergy cloud based product.

Matthew Hawkins:

Yes, so we have – you know, several major practice management products – as you mentioned, medical manager being one, Medware, Healthpro going back much further. And then we also have a product called Intergy.

Dr. Eric Fishman:

Right.

Matthew Hawkins:

And Intergy offers practice management as well as electronic health record, so you can buy that in a full suite. In addition to full suite, very rich technology in the Intergy suite, we’re offering – soon to come to market in the spring time – a cloud based solution called Vitera Intergy Cloud.

Dr. Eric Fishman:

Okay.

Matthew Hawkins:

It’s a multi-tenant cloud offering that will primarily target toward the small – you know, one to three to four doctor practice. We think that it will help them achieve – you know, utilizing great technology while at the same time being able to reduce some of the hassle of having hardware and wires and all sorts of – you know, routers and servers in their own practice.

Dr. Eric Fishman:

And I’ve certainly said many times that the smaller practices should be only in the cloud because they don’t need that problem of a client server.

Matthew Hawkins:

Thank you for that support.

Dr. Eric Fishman:

So tell me about your functionality that will be there; the ePrescribing, obviously the billing systems, clinical decision support, and things of that nature.

Matthew Hawkins:

Yes, of course. So the Intergy cloud product will have full practice management capability, full clinical and decision support capability. It will be a full EHR in the point in the cloud mode. We’ll also – in fact just achieved meaningful use certification last week…

Dr. Eric Fishman:

Congratulations.

Matthew Hawkins:

Thank you. And we’re well on our way to surescript certification as well, so ePrescribing will be a major part of what we offer. And then – you know, certainly the claims interface and the billing functionality, the claims reimbursement, and the ability to track a claim from start to finish will be a part of that cloud offering as well.

Dr. Eric Fishman:

Talk about documentation if you will for a moment. I think you know that I’m particularly interested in speech recognition…

Matthew Hawkins:

Yes.

Dr. Eric Fishman:

And how the physician gets the information into the chart. Tell me Vitera’s position in that.

Matthew Hawkins:

Well, clinical documentation is very important. We do partner with an entity today to provide clinical documentation services.

Dr. Eric Fishman:

Okay.

Matthew Hawkins:

And dictation services with language support. We’re always looking to making it easier for our practitioners to – and more efficient for them to know what they’ve – the procedures that they’ve provided or what they’ve done in a particular patient engagement or patient scenario. So if there’s some language support mechanism that’s out there that would be more effective or better for our client practice to use, we would definitely want to look at that and evaluate that and offer that to them.

Dr. Eric Fishman:

And – thank you. Tell me what you see is Vitera’s strengths? You know there’s eleven-hundred booths here at HIMMS…

Matthew Hawkins:

Yes.

Dr. Eric Fishman:

And you’ve got – you know, eighty thousand people using you technology – there’s obviously a reason for that .What are some of the things that you do better than your competitors?

Matthew Hawkins:

Well, I believe it starts with our people. We have a wonderful group of people, and many of whom have been in the industry for a number of years. We great technology that that team of people have developed. And – you know, we also have a great group of clients. So I think our position in the market is such that – you know, we can serve and provide great service, great support, and great technology to that group of clients. And we’re focused on the ambulatory side of the market. We’re not from the hospital down to the physician practice; we’re actually at the office, we’re trying to understand the workflows. We’re working with them – with practitioners to make sure that the way our software works is easy for them and really fits the practice need. We want to always stay true to the office based practitioner.

Dr. Eric Fishman:

So Matt, tell me about the mobility aspects of care undertaken by Vitera physicians. Obviously physicians are not chained to an office; they’re out and about. And everyone has an iPhone, an iPad, and other mobile devices – how do they utilize your software with that?

Matthew Hawkins:

They do, and they expect access anytime, anywhere. And one of the things we’re working on within our product roadmap that we expect to launch later this year is a native solution for the iPad.

Dr. Eric Fishman:

Okay.

Matthew Hawkins:

Soon to follow will be the Android and some other mobile devices where doctors can practice medicine using our technology; the Intergy product that’s mobile enables, and they’ll be able to provide great healthcare that way. And we’re not going to provide every service. It’ll be tailored primarily to the real features and functionalities that the practitioner needs. So dictation and the ability – you know, to dictate while they’re making rounds, the ability to transcribe and do some things that they need to do in a mobile setting; I think will be the things that we’re focused on.

Dr. Eric Fishman:

And we’ve been speaking about physicians, but all of these are for the patient. And so tell me about the patient engagement…

Matthew Hawkins:

That’s a great question. Increasingly, patients – like us, we’re all patients as well as consumer of information – we expect access to information; we expect an elegant experience as we engage with the doctors that we visit. We want to be able to schedule appointments. We want to be able to pay bills online. We’d like to be able to manage our healthcare in a web-based environment as well as in person. So a lot of the work that we’re doing is ensuring that our technology has a very elegant way for a practice to engage with the patient and vice versa. Whether it’s a portal solution, whether it’s a mobile device solution – a patient wants to schedule appointment or get reminded about appointment, or pay a bill, or review some content about a particular treatment that they might be receiving, or a particular prescription that they have been prescribed. We want to be able to ensure that our technology allows for that, and so we got several things in the works there.

Dr. Eric Fishman:

Okay Matt, thank you. When I hear about patient portals, I think about interoperability/ interconnectivity.

Matthew Hawkins:

Yes.

Dr. Eric Fishman:

It’s a buzzword. It’s maybe overused but it’s a critically important issue, and how is Vitera addressing that?

Matthew Hawkins:

So a major theme within our product vision is connectivity and ease of use. And we don’t pretend to know everything that a practice may want to connect with, that being said, we want to make sure our technology is interoperable and connects very effectively and efficiently with any number of other technologies. A lot of trends are emerging right now – you know, HIE seems to be very important and you know we talk more about accountable care in the months and year ahead, and making sure the practices have solutions that enables them to connect to provide an accountable care – you know, episode for a patient and also be able to have a great opportunity to exchange data in a HIPAA compliant matter will be things we’ll be focused on.

Dr. Eric Fishman:

Critical issue, let’s close on the future. We’ve got 5010, and so tell me about that.

Matthew Hawkins:

5010 – well, Vitera Healthcare Solutions as a business is very focused on making sure our client practices have their claims operating a 5010 compliant manner.

Dr. Eric Fishman:

Are you happy to see ICD10 delayed a little bit?

Matthew Hawkins:

I think ICD10 will be good for the industry – more comprehensive set of codes to make sure that there’s consistency of care is good for the industry. That being said, I think that the delay is helpful. It allows practices more time. And we have task forces in Vitera that are focused on helping our clients be able to upgrade to a 5010 compliant or even an ICD10 enabled solution. And we’re very excited about where we’re headed in the industry that way, and we work to support all of our clients.

Dr. Eric Fishman:

Matt, I want to say thank you very much.

Matthew Hawkins:

Thank you.

Dr. Eric Fishman:

I appreciate your time.

Matthew Hawkins:

I appreciate it.

Dr. Eric Fishman:

This is Dr. Eric Fishman, we’ve been speaking with Matt Hawkins; CEO of Vitera Healthcare Solutions. Thank you.

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