At HIMSS10, Michael Tranchina speaks with Randy Hickel, Healthcare Market Development Consultant for HP. Mr. Hickel discusses HP’s focus on technology in healthcare, as the company is providing three major groups of products and services, including a server and storage group, personal systems group, and imaging/printing group. The interview also includes showcases of several HP products for healthcare.
Michael Tranchina: Hi, this is Mike Tranchina with EHRtv and today I'm with Randy Hickel, the Health Care Market Development Consultant for HP. Hi, Randy.
Randy Hickel: Hey, good morning.
Michael Tranchina: Tell me about HP's presence in the health care information technology industry.
Randy Hickel: Well, you know, HP has really three main divisions focused on healthcare. We've got our server in storage group, we've got our personal systems group which you think of as laptops, desktops and then our imaging and printing group. This is the on ramp of paper documents into a workflow process. That really involves scanners, multi-function devices, printers and then the software solutions that really drive that workflow initiative.
Michael Tranchina: Tell me about what you're highlighting today at HIMSS.
Randy Hickel: Well, we're really highlighting three technologies. Number one it's in the server and storage area. We're touching upon and driving virtualization because it's an emerging technology within health care that datacenters within the health care environment have not taken advantage of - a little bit behind many of the other industries and utilizing this technology to consolidate hardware, free up space, prove security and also handling very those very difficult cooling issues that you find in a datacenter environment.
In the personal systems group, we have some very, very unique technology around the slate and tablet PC area. Physicians are looking for mobile devices that allow them to move from one patient room to the next or from their physician office into the hospital and to be able to be mobile to have the patient information at the point of care. That means not just their electronic medical records (EMRs) but their own physician notes, their appointments and possibly even PAKS images from radiology. It's very, very important as we see the convergence of technology happening in health care that physicians have information readily available at the point of care and ultimately, to improve patient care, lower costs and reduce costly medical errors that are occurring today.
Michael Tranchina: Now there's a lot of competition in each of those segments you mentioned but there's very few companies that have the breadth and range of products that HP has. Why would a physician want to go with HP and pretty much cover all the whole breadth of what they need versus cherry pick products from other companies?
Randy Hickel: Well, it's interesting. If you look at the physician market and the ambulatory market, less than four percent of the physicians in the United States today have deployed EMRs. And if they're to meet Meaningful Use criteria under the HITECH Act which means they'll be eligible for stimulus funding to deploy EMRs, they've got to choose a partner who can provide the depth and breadth of hardware, software and services and back up that software, hardware and services reliably and consistently over the next five to ten years. We've put together a very unique model working with some of our channel partners in the industry which will allow them to select either a hosted or non-hosted solution. For example, one of the leading EMR vendors will provide the EMR application but it will be hosted in a HP datacenter. A physician will be able to go to a web portal and from that web portal, choose the services available. Some of the services include a technician coming to their office assessing their wireless infrastructure and their network infrastructure, the hardware necessary to deploy that EMR, maybe a practice management software and then the technology to provide the on ramp of those paper records into electronic format. So within the patient record, they can just click on an icon and look at all their previously scanned records in addition to the new record that's being created on that encounter or visit.
Michael Tranchina: Now, we're standing in front of a server of some type.
Randy Hickel: Yes, we are.
Michael Tranchina: Tell me about what we're in front of.
Randy Hickel: We're actually in front of one our blade servers and the ability of blade technology is to collapse the infrastructure necessary really to support an EMR solution. We're talking about the server, the networking gear, the cooling - all bundled into one package, very compact. If you can utilize in virtualization, you could run multiple applications leveraging the Quad Core technology, Quad Core processors that are in these servers.
Michael Tranchina: Now, you mentioned you have some multi purpose devices. You want to take a look over there and (unintelligible)?
Randy Hickel: Exactly. Yes, we can do that because it's so important. Any hospital - and not just hospital but nurse's station or physician office - is constrained with space. In that environment, you're going to typically find a fax machine, a scanner, a printer and a copier. The benefit of new multi-function devices that are coming to market is you collapse those four devices into one. You are able to then reduce support costs, supplies costs and your overall hardware infrastructure now is dramatically reduced. Our imaging and printing division is not just about hardware, it's really about the software that allows us to scan in those records and immediately transmit that data and attach it to the EMR so a physician at the point of care can click on one icon again and view that information.
Michael Tranchina: Total end-to-end point solution.
Randy Hickel: Exactly. Then wrap around that other technologies such as our TROY SecureRx Prescription Printing Solution. In fact, the Centers of Medicare and Medicare (CMS) require that any prescription submitted back to Medicaid be written on tamper-resistance prescription paper. That's due to the problem around prescription fraud and the duplication of those prescriptions or the alteration of content on that prescription. We have worked closely with Troy to develop what we call TROY SecureRx solution which allows those security features to be printed on plain paper. The printer lays down that data, the pantograph, which actually the words "COPY" will appear if that prescription happens to be photocopied. Or, if any data gets altered on the front, they're going to have to change it 30 times on the back because we have written it in a diagonal fashion.
Michael Tranchina: Wow.
Randy Hickel: So it's a very pharmacy friendly solution, one that has a return on investment, in many cases, in only three or four months; significantly reduces the cost of physicians having to then print prescriptions in their office.
Michael Tranchina: Fascinating technology. Randy, appreciate your time.
Randy Hickel: Alright. Well, thank you so much.
Michael Tranchina: This is Mike Tranchina with EHRtv.