HIMSS10 – KODAK

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At HIMSS10, Dr. Fishman speaks with Brian Bagan, Director of Business Development for the U.S. and Canada for the Document Imaging division of Kodak. Mr. Bagan discusses Kodak’s growing document and electronic imaging solutions related to healthcare, and Kodak’s recent partnership with MyMedicalRecords.com.

Category: HIMSS10, Tradeshows
Date: April 19, 2010
Views:3,976 views
Information:

Dr. Eric Fishman: This is Dr. Eric Fishman at HIMSS10 and we're in the MyMedicalRecords booth. We're speaking with Brian Bagan, the Director of Business Development for U. S. and Canada, the Document Imaging division of Kodak. Brian, I thank you very much for sitting and chatting with us today. Now, Kodak is a company that has a tremendous history but a lot of people don't think about Kodak as being in the health care industry. So if you could tell us about Kodak Healthcare and then talk about your relationship with MyMedicalRecords that would be wonderful.

Brian Bagan: Absolutely. Well, one of the things with Kodak everyone thinks about is document imaging but before document imaging they think about cameras, they think about photos. The specific division that I work and am part of is document imaging. In health care space, you think of all the medical records and the paper. So really the reason that Kodak is here at this health care show is to take a look at the document imaging aspects and to be an on ramp for solutions like MyMedicalRecords to be able to take that paper, turn it into a digital format so that we can then do something with it as a part of our workflow processes whether it be a hospital, a doctor's office, even patient records in the case of MyMedicalRecords.

Dr. Eric Fishman: And so give me an example of some of the workflow that you might be doing in that regard.

Brian Bagan: Well, it starts really when you enter a doctor office. You see the papers, you sign forms and that information gets processed because you are now a patient of that hospital, of that doctor's office. Along the way that has to be passed, not only within that organization, but several other doctors, specialists - whatever happens with you as a patient. So there has to be a way to first acquire that image to make sure it's a very good image. Second, there could be some information that we can extract off of there. Maybe there's a bar code in there that has all the information whether it be your name, your address, your health care providers. This is what Kodak does with out scanning and our software technology. We extract that information and then hand off - kind of a conduit - that hands off to a back-end operation within a hospital or within a doctor's office.

Dr. Eric Fishman: And so talking about the bar code, let's talk about OCR, Optical Character Recognition because obviously in health care in this decade, data is critical and narrative is good and words and images are good but if you have a written document, it's important to get data out of it and OCR is essential for that. Can you discuss that in this regard?

Brian Bagan: Absolutely. So with data for example let's say it's a patient. I'm an existing patient at a doctor office. Instead of every time doing data entry of my information, I can actually look at a data base, extract that information, put it onto a bar code. So if I scan, I have that information already on there but if you can actually grab it from an existing database, you don't have to do any of that. So now I want to do the scanning. I can actually attach that medi data to that document, saving the time for hand keying. Another example you mentioned, OCR- Optical Character Recognition. So think of a HCFA form. That's a standard form that maybe there's seven or eight different locations that we want to extract data off of. We can actually set up boxes that can take a look at that information, extract it off the data and then put that into the back-end system. Again, you're saving hand keying, you're saving mistakes, you're being able to grab it, validate it automatically.

Dr. Eric Fishman: Now you've just recently announced a relationship with MyMedicalRecords and they certainly are looking to bring data from physician offices into the patient's own household.

Brian Bagan: Yes, that's right.

Dr. Eric Fishman: Tell me how that's getting implemented.

Brian Bagan: Basically what they're doing, and we're seeing a big movement in document imaging as a whole and MyMedicalRecords, is really applying what we call software as a service type of technology to the health care industry. What you're really doing is instead of having doctor offices have servers and repositories because they don't have the IT infrastructure potentially to support it, they'll actually put it in a web-based type solution or system. So from Capture Pro, which is the name of our software that interfaces with MyMedicalRecords, we can send that information and data via an FTP site where they can grab it and then be able to put it inside their repository so not only can a doctor view it, but a patient can now have access to their own records from anywhere that they can access the Internet.

Dr. Eric Fishman: Interesting stuff. Let's go from the physician's perspective for a moment. Are you envisioning that you expect that most physicians will be doing the scanning themselves in their office or will there be service bureaus that will take thousands of patients charts?

Brian Bagan: It's definitely going to be a combination. There's going to be some folks that are going to look at it as a day forward, we're going to change everything we're going to do but they may have accumulated thousands and thousands of documents.

Dr. Eric Fishman: Fifty thousand records in my office.

Brian Bagan: Yes, 50,000 records in your office so that's something that isn't going to happen overnight. One of the suggestions is do the day forward and then do a little bit at a time and maybe over the course of six months or a year, you can actually catch up. For larger practices or multi practices where doctors share the same building offices, that's going to be a case where they're going to want to outsource to scanning bureaus, bring that information and the records in and make sure that they can up to speed as quick as possible. So it's a combination. Smaller practices they may go day forward plus doing a little bit as they go. For larger practices or hospitals certainly, they're going to want to use the scanning bureau for those services.

Dr. Eric Fishman: Well, I appreciate your time today.

Brian Bagan: Thank you very much.

Dr. Eric Fishman: Fun talking to you. This is Dr. Eric Fishman. We've been speaking with Brian Bagan, Director of Business Development for United States and Canada Document Imaging division for Kodak from HIMSS10. Thank you.


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